Every number traces to a named source: Search Console and GA4 pulled 12 October 2026, a live Google NZ rankings check the same day, Ahrefs, and your SEO Work sheet.
Checked live on Google New Zealand, 12 October 2026: 10 of your 17 tracked terms are ranking somewhere, 4 are on page one, and none are in the top three. The best position on the list is ceramic coating Auckland at 6.
That is a real change from the check in your August report, which had three terms in the top three, and we are not dressing it up. Part of the reason shows in the same scan: 10 of the 17 searches now return an AI Overview above the normal results, which pushes every ranked link further down the page.
| Keyword | Live position, 12 October | AI Overview on the page |
|---|---|---|
| ceramic coating Auckland | 6 | Yes |
| car detailing Auckland | 7 | No |
| mobile car grooming Auckland | 7 | No |
| mobile car detailing | 8 | No |
| PPF Auckland | 13 | Yes |
| car tinting Auckland | 16 | Yes |
The six best placements are listed here. All seventeen terms, including the seven that returned nothing on this check, sit on your September tab. Live Google NZ check, 12 Oct 2026
Visits from AI assistants ran 17 in July, 29 in August and 13 in September, and every one of them so far has come from ChatGPT. August is the highest month we have recorded for you and September gave most of it back, so this is a channel still finding its level rather than a line you can draw through. For scale, every month of 2025 on your results sheet sat between 3 and 5.
These are people who asked ChatGPT about detailing or ceramic coating and were pointed at you. Small numbers today, and the clearest signal in your data about where the next few years are heading.
September held its clicks on a smaller shopfront. You were shown 25,737 times, down 10.8% on August, and still earned 148 clicks against August's 151. Click-through went from 0.52% to 0.58%. Fewer showings, nearly the same clicks, so the site is working the visibility it has harder than it did last month.
Year on year is the harder read, and it is worth understanding properly. Clicks are down 66.4% on September last year, 148 against 441, and impressions are down 33.6%. Averaged across every search you appear for, your placement actually improved over that same period, so this is not a case of slipping down the results. What changed is how often Google showed you and how often a showing turned into a click.
That combination is the signature of Google answering more questions directly on the results page rather than sending the click through. The live check above puts a number on how far it has gone for your searches: 10 of the 17 now carry an AI Overview. Being the business the AI answer names is the response to it, which is exactly where your ChatGPT visits above come in.
| Move | Why it matters |
|---|---|
| The Entity Pack, back to us | Your Brand Kit interview came back on 11 October, which was the useful one to have in hand. Ben re-sent the Entity Pack the same day and that is the piece still outstanding. It is what tells Google and the AI assistants who you are, what you do and where you do it, in a form they can actually read. |
| Be the answer, not just a result | 10 of your 17 tracked searches now carry an AI Overview, and ChatGPT is already sending you visitors. Content that answers the questions people actually ask about ceramic coating, tinting and paint protection is what gets cited. That is also where the old monthly link building budget has gone. |
| Winning back the top three | Ceramic coating Auckland at 6 is the nearest move and it is already your best-converting page. Car detailing Auckland at 7 and mobile car detailing at 8 are the next two. These are the places where a position or two is worth real money. |
| Your parts store, still unmeasured | The performance parts section that went live at the end of August has no ecommerce tracking, so none of its sales show up anywhere in this report, and its collection page is still titled "Accessories". Both are quick fixes, and product pages are exactly what AI assistants like to cite. |